What is an automated marketing campaign?

Automated marketing campaigns are messages that are composed in advance by our system or by you and are automatically sent to shoppers.

• Automated marketing campaigns are messages that are automatically sent to shoppers who meet criteria set in the Loyalti backend system.
  • (Find out more about Automated Campaigns here.)
• The goal of Automated Campaigns is to entice shoppers to return to your store. Automated messages should be written as positive and inviting. 
• Qualifying criteria for shoppers to receive Automated Campaigns include: 
  • 30 Days - Shoppers who have not returned to your store within 30 days. 
  • 60 Days - Shoppers who have not returned to your store within 60 days. 
  • 90 Days - Shoppers who have not returned to your store within 90 days. 
  • Birthdays - Shoppers can receive a message before their birthday, giving a special incentive to return to your store on their birthday in order to redeem an offer.
  • Milestone Achieved - Shoppers can receive a message after a milestone has been achieved, such as their 1st visit, 20th visit, or after being a customer for 1 year. 

• Three Formats: Three formats of marketing campaigns in the Loyalti system can be used to send Automated Campaigns - Mobile push, Email, and SMS (text).