Optimizing Email Campaigns: Best Practices for Targeting Customer Segments
Maximizing the effectiveness of email campaigns requires precise targeting and personalization. Here, we outline best practices for engaging various customer segments using email campaigns.
LOYALTI CUSTOMER SEGMENTS
Active Email Subscribers-Customers who have opened a Loyalti email in the last 6 months
Engagement Strategy: Send regular updates about new products, exclusive offers, and useful content to keep the brand top of mind.
Lapsed Customers- Customers who haven’t ordered in the past 8 months
Re-engagement Offers: Craft compelling win-back offers or exclusive discounts to encourage them to make a purchase.
New Customers- Customers who made their first order recently, within 30 days
Engagement Incentives: Provide special discounts or loyalty points for their next purchase to enhance retention.
Recall Customers- Haven't purchased in the last 90 days
Targeted Promotions: Send targeted promotions or reminders of products they showed interest in but haven't purchased recently.
Personalized Updates: Keep them informed about new features or products related to their previous purchases.
Recent Customers- Purchased in the last 30 days
Post-Purchase Follow-Up: Send a thank-you email, gather feedback on their shopping experience, and provide customer support contact information.
Cross-Selling Opportunities: Recommend products related to their recent purchases to increase order value.
VIP Shoppers
Exclusive Access: Offer early access to new products or special events.
Enhanced Rewards: Provide enhanced loyalty points or rewards to encourage continued engagement and spending.
SHOPIFY SEGMENTS
Customers Who Haven't Purchased
Engagement Content: Send educational content about the products and how they meet potential needs or solve problems.
Introductory Offer: Provide a first-purchase discount to incentivize their initial purchase.
Customers Who Have Purchased More Than Once
Loyalty Appreciation: Acknowledge their repeat business with exclusive offers or access to a loyalty program.
Abandoned Checkouts in the Last 30 Days
Reminder Emails: Send gentle reminders of their abandoned carts with images and links back to the checkout page.
Incentive to Complete Purchase: Offer a limited-time discount or free shipping to encourage them to complete their purchase.
Email Subscribers
Regular Newsletters: Provide regular updates with a mix of content that includes industry news, product updates, and special offers.
Customers Who Have Purchased At Least Once
Thank You Message: Send a personalized thank-you email post-purchase.
Feedback Request: Encourage them to leave a review or feedback on their purchase to build social proof and improve product offerings.
