Customer segments in email campaigns.

When drafting an email campaign, you'll have the option to send it to all customers or send to segments.

After your email is designed, you'll determine who will receive your email campaign. Choose between all customers or segment by: 

Active Email Subscribers - Customers who have opened an email in the last 6 months

At Risk Customers - Customers who haven’t ordered in one average order cycle (+90 days)

New Customers - Customers who made first order recently (within 30 days)

VIP Shoppers - have a lifetime points total of X amount. (determined by merchant)