Email Campaigns
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      3. Email Campaigns

      How to Create an Email Campaign

      Creating an effective email campaign can significantly enhance your engagement with customers. Here’s how you can easily design and launch an email campaign using Loyalti, ensuring you can connect with your audience efficiently and effectively.

      Design Your Email

      1. Start with our Template:
      • Navigate to the Email Campaign section on your Loyalti dashboard, Located on the left-hand side below the Marketing tab.
      • Click the "Create a Campaign" button in the top right corner 
      • Begin by selecting a default template that suits your campaign’s goals.
      2. Customize Your Email:
        • Select the text box to begin editing the text within the templates 
        • Select the image box to upload a relevant picture for your campaign 
        • Use the customizer buttons located on the right side of the dashboard to personalize the email content. You can change text, images, and layout to match your brand’s aesthetics

       Enhance Your Email with AI and Interactive Elements

      1. Use Ai to improve your text or generate images 
        1. To generate a headline or improve your message click the text box you would like to edit and click the green button marked "Get Suggestions" 
        2. To generate an image click the image box and click the green button marked "Generate an Image" 

      2. Add a Discount Button:

        • Enhance customer engagement by adding a discount button. This feature can be added by clicking the "Offer" button in the toolbox on the right.
        • Customize the discount button by selecting its text, color, and size through the sidebar editor.

      3. Insert a 'Shop Now' Button:

        • To drive sales directly from your email, include a "Shop Now" button.
        • The button is linked to your Shopify store, making it easier for customers to access your products.
        • Customize the button's appearance in the sidebar editor to ensure it stands out and matches your email design.
      3. Save Progress:
      • At any point, you can click the “Save & close” button at the top navigation bar. This action saves your work in the 'Drafts' tab, allowing you to return and finish later.
      4. Finalize your email campaign:
      • Once you are satisfied with the design, click “Save & Continue” to set your campaign settings. 
      • Fill out the required fields 
        • Internal Campaign Name '
        • Subject Line 
        • Sender Name 
      • Select who should receive the campaign 
        • You have the option to send it to your entire customer base or specific segments. Check out this article on Customer Segments!
      • Send your email now or schedule for Later 
        • Click "Schedule for later" to select a specified time and date for your email to be sent 

      Conclusion

      By following these steps, you can create compelling and visually appealing email campaigns that not only reflect your brand but also encourage customer interaction. Remember, a well-crafted email can make a significant difference in your marketing efforts, driving engagement, and boosting sales. Start using Loyalti today to unleash the full potential of your email marketing strategies.