How to Verify Your Custom Domain Email

Before sending marketing emails from a custom domain email address, you must verify ownership. Using an email with a custom domain ensures your emails are recognized as legitimate and avoid being flagged as spam.

Custom Email Domain Verification

1. Verifying Your Custom Domain:

  • Log into your Shopify account 

  • Navigate to the Loyalti App 

  • Go to Settings and Navigate to the Email Verification sections 

  • Click the "Add & Verify domain" button and follow the prompts 

If you're using a free email provider like @gmail.com or @yahoo.com, your emails will be sent from a generic address, no-reply@loyalti.com, provided by us. This setup helps maintain deliverability when a custom domain is not available. To learn more about the difference between a free email provider and a customer domain check out this article: What are the Limitations of Free Email Addresses

Custom Email Domain Verification and Authentication Process

Verification Steps:

  • Enter the email address you plan to use at the domain you intend to send campaigns from.

  • A verification email will be sent to that address. Click the "Verify domain access" button within the email to verify your email.

Authentication Process:

  • After verifying your email, Click the  "Authenticate" button to proceed with the process

  • Follow the numbered (1-5) steps in the Domain Authentication section 

    1. Select your DNS Provider from the drop-down menu and log in to your account with them. 
    2. Add your DKIM Records by clicking the "Copy" button to copy both the host and value into your provider account for each CNAME. Please note each row has to be added as a separate record as depicted below. 
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    3. Set up an SPF Record copy both the host and value from Loyalti by clicking on the "copy" button and pasting it into your DNS settings on your provider's account. 
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    4. Add a DMARC record copy both the host and value from Loyalti by clicking on the "copy" button and pasting it into your DNS settings on your provider's account. 

      Screenshot 2025-03-24 at 8.57.07 PM
    5. After completing steps 1-4, Click the "Confirm Records" button to confirm setup. 
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Important: You must log in to your domain provider's website to update your DNS settings. Since procedures can vary between providers, please refer to our detailed guides below for specific instructions tailored to your provider.

Authentication Details

Adding DNS Records:

  • Add specific CNAME, TXT, and other DNS records as instructed in the domain authentication section.

How to Add DNS Records Through Your Provider: 

Bluehost Bluerock: Manage DNS Records

Bluehost Legacy: DNS Management

Dreamhost: DNS Overview

GoDaddy: Add a CNAME Record

Hostgator: Manage DNS records

For an extended list of providers please click here.

If you encounter difficulties while updating your DNS settings, we recommend contacting your provider's customer support for assistance, as the location and configuration of these settings can differ significantly between providers.

Check Status:

  • After adding your DNS records, click "Confirm Records" to allow the system to verify your changes. Please note this may take up to 48hrs depending on your provider. 

  • You will receive a notification if the authentication is successful or if there are issues that need to be addressed.

Troubleshooting Common Issues

If you encounter problems with domain authentication:

  • Review the DNS records for accuracy.

  • Ensure that you have not used email addresses from free providers like Gmail as they cannot be added to verified custom domains.

  • If authentication fails, recheck your DNS settings and make any necessary adjustments.

  • If you encounter difficulties while updating your DNS settings on your provider account, we recommend contacting your provider's customer support for assistance, as the location and configuration of these settings can differ significantly between providers.

Conclusion

Setting up email verification and domain authentication better ensures the effectiveness of your marketing emails. Proper setup not only enhances the legitimacy of your emails but also optimizes your marketing efforts by improving email deliverability.

For further assistance or detailed guides, visit our support center or contact our customer success team.