When using a free email hosting service like Yahoo or Gmail for your "From" email address, there are limitations you need to be aware of. These limitations can affect your ability to effectively reach your subscribers.
Upcoming Changes and Recommendations
Starting in February 2024, major email providers like Gmail and Yahoo will implement stricter requirements for bulk email senders.
Additionally, it's highly recommended to transition from using a free email service for your "From" email address to using an email address associated with a private domain. This could be your corporate email or a domain-specific to your business.
Understanding DMARC and Email Delivery
DMARC is a protocol that helps email providers determine whether an email is legitimately from the domain it claims to be from. This is crucial in preventing email spoofing and phishing attacks. If the "From" email address's domain does not match the sending domain, the email may fail the DMARC check, leading to delivery issues.
Free email addresses generally do not pass DMARC checks when sent through bulk email services because these services cannot verify emails from domains they do not control, like Gmail or Yahoo.
How Loyalti Addresses These Challenges
To enhance your email delivery rates and ensure compliance with DMARC policies, Loyalti offers specific solutions for users who opt to continue using free email domains:
- Free custom domain email: If you're using a free email provider like @gmail.com or @yahoo.com, your emails will be sent from a generic address, no-reply@loyalti.com, provided by us. This setup helps maintain deliverability when a custom domain is not available.
- Authentication of Custom Domains: If you have a custom domain email address, you are able to authenticate it through the Loyalti app to ensure your emails are recognized as legitimate and avoid being flagged as spam. For more information, check out this article: How to Verify Your Custom Domain Email
Conclusion: By taking proactive steps to manage your email settings and considering a switch to a private domain, you can significantly enhance the reliability and professionalism of your email marketing efforts with Loyalti.